ACE AESTHETICS
CONTEXT:
THE SPARK
Ace Aesthetics came to me with two major challenges: their website wasn’t generating leads, and they needed a way to increase the quality of their marketing content. With a small team and a limited budget, they wanted to create content that would stand out and learn how to keep things going on their own after our contract ended.
PROCESS:
THE JOURNEY
We started with several brainstorming sessions to nail down their goals. What kind of clients did they want to attract? What could they realistically create on their own? From there, I developed a six-month plan that included a mix of professional content production, website updates, and hands-on training to empower their team.
OUTCOME
THE BUILD
The new website was a game-changer—optimized for lead generation, it brought in 15 new leads within just two weeks of launching. During our time together, we kept their social media feed fresh with high-quality content, and by the end of the contract, their team felt confident creating their own. Beyond the numbers, though, the biggest win was their new outlook on marketing: a clear understanding of how to connect with customers and grow their business.
LESSONS
REFLECTIONS
This project reinforced that marketing success comes from a cohesive strategy. Website optimization, high-quality content, and thoughtful planning work together to shape how audiences perceive a brand and drive long-term results.
