Content Production Template
Content Production Template
Project Overview
Title/Idea Name:
Brief Description:
Type of Content / Format:
Interview
Behind-the-Scenes
Storytelling
Other
Content Details
Primary Platform:
Select Platform
Instagram
YouTube
TikTok
Facebook
Other
Format on Platform:
Carousels
Reels
Single Media Post
Stories
Shorts
Standard Videos
Short-Form Videos
Challenges
Feed Videos
Stories
Other
Mood & Theme
Aesthetic:
Colors:
Vibrant
Muted
Monochromatic
High Contrast
Soft Tones
Warm
Cool
Lighting:
Natural Light
Low Light
Backlight
High Key
Spotlight
Ambient Light
Style:
Minimalist
Retro
Modern
Industrial
Other
Story (Emotional Tone):
Inspirational
Humorous
Dramatic
Motivational
Other
Visual Elements
Visual Hook:
Dynamic Animations / Graphics
Bold Text Overlays
Surprising Imagery
Fast-Paced Editing
Unique Camera Angles
Visual Metaphors
Teaser Clips
Locations:
Indoor
Outdoor
Nature
Urban
Studio
Travel
Themed
Workspace
Event
Script Elements
Opening Line Hook:
Select Opening Hook
Have you ever wondered…?
What if I told you…?
Do you know why…?
How often have you…?
Can you imagine…?
Have you noticed that…?
Why do you think…?
What happens when…?
Are you curious about…?
Have you faced the challenge of…?
Key Message:
Value Proposition: Here's how you can [benefit].
Educational Point: Understanding [concept] is crucial because…
Emotional Appeal: Imagine feeling [emotion] every day.
Callout: If you're [target audience], this is for you.
Solution: The best way to overcome [challenge] is…
Benefit: By doing [action], you'll gain…
Unique Selling Point: Unlike [competitor], we offer…
Closing Remark:
Select Closing Remark
In conclusion,…
Don't forget to subscribe!
Remember, you have the power to…
Thank you for watching!
Stay tuned for our next video on…
Go out and make a difference!
What's your experience with…?
Follow us on [platform] for more updates.
Audio Elements
Background Music:
Select Background Music
Inspirational
Humorous
Dramatic
Educational
Motivational
Ambient
Corporate
Vintage
Tech/Modern
Relaxing
Sound Effects (SFX):
Transitions (e.g., whoosh sounds)
Emphasis (e.g., ding sounds)
Humor (e.g., comedic boings)
Action (e.g., explosions)
Nature Sounds (e.g., birds chirping)
Tech (e.g., beeps)
Emotion (e.g., heartbeats)
Mystery (e.g., echoes)
Alerts (e.g., notification tones)
Ambient (e.g., background chatter)
Voice Over (VO):
Select Voice Over Type
Narrative Voice
Instructional Voice
Character Voice
Persuasive Voice
Informative Voice
Dramatic Voice
Humorous Voice
Motivational Voice
Technical Voice
Commercial Voice
Final Steps
Review Checklist:
All relevant sections are filled out.
Key messages align with objective.
Visual and audio elements are set.
Script is cohesive and engaging.
Special notes addressed.
Ready to Shoot:
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