Twenty years making the work. Now I direct the team that makes it.

The story

1. Early

   My dad shot rec league sports for a while, so I had a film camera early. Then an early Photoshop on the family computer, drawing, and music.

2. MySpace

   Custom layouts, band photos, album art and show flyers for bands. That's where photo, design and code first ran together.

3. California

   About seven years in, I moved west and took a retail job at a Vans store where the execs met in the loft. Two weeks after the move I handed one of them my card. They called the next day to have me design Vans merch.

4. The first big one

   My first massive job paid $27,000. I felt like a millionaire.

5. Every seat

   Bigger photo, video, design and web jobs, then film sets. Over twenty years I worked nearly every role on a photo or video set.

6. The ceiling

   One freelancer only goes so far, and I wanted to work with people. I started Style Driven in 2016. The moment I stopped trying to piece it together, the right people fell into place.

7. Now

   CEO and Creative Director of Style Driven. The last two and a half years it's been going strong.

Credits

By the seat I was in. A lot of it with a crew.

Ford Performance

Camera operator, about four and a half years

Vans

Merch design

Monster Energy and Red Bull

Event activations, photo and video

American Airlines

Campaign photo and video

Sports Illustrated

Shoots of college athletes

Shell and Pennzoil

Photography on a video set, as on-set crew

NASCAR and Charlotte Motor Speedway

Driver and track shoots

Pabst Blue Ribbon

Photo, video and design

Lovable

With the Style Driven team

Also: Grainger, GearWrench

Off the clock