Ian Courtrightcontact
portraits - header image
portrait shots
COURTRIGHT

Twenty years making the work.
Now I direct the team that makes it.

CEO and Creative Director of Style Driven

See the work

PORTFOLIO

Credits

By the seat I was in. A lot of it with a crew.

  • CameraFord Performance

    4½years, about

    Ford Performance

    Camera operator, about four and a half years

  • Design
    Vans

    Vans

    Merch design

  • Photo, video, design
    Pabst Blue Ribbon

    Pabst Blue Ribbon

    Photo, video and design

  • Events
    Monster EnergyRed Bull

    Monster Energy and Red Bull

    Event activations, photo and video

  • Campaign
    American Airlines

    American Airlines

    Campaign photo and video

  • Photo
    Sports Illustrated

    Sports Illustrated

    Shoots of college athletes

  • On-set crew
    ShellPennzoil

    Shell and Pennzoil

    Photography on a video set, as on-set crew

  • Photo
    NASCAR

    NASCAR

    Driver and track shoots

  • With the team
    Lovable

    Lovable

    With the Style Driven team

Also

  • Harley-Davidson
  • The Home Depot
  • X Games
  • Grainger
  • GearWrench
  • Hunt Brothers Pizza
  • Trimble
  • Psycho Bunny
  • NEFF
  • & many more
Ian Courtright
Ian Courtright

How I think

Left brain, right brain. I've spent twenty years in nearly every seat on a set: PA, grip, camera operator, director, photographer. Design and code during the whole journey.

I don't always start with what looks cool. Instead I start with what the work has to do for the business, then I make it look good doing THAT. Anybody can make something look good. Not all creatives can make something that WORKS for the business though.

Design · Photo · Video · Web

Style Driven

The agency's agency.

The production partner agencies hand their work to. Design, photo, video and web, from a small team where everyone is a killer at what they do.

I send, we do. I direct how the work gets made, and I'm the one you talk to, because I've done every job we offer. It's where you go to get good done.

styledriven.com

PROJECTS

COURTRIGHT

What I've built

04 things, one thread

  1. 01Style Driven2016 / CompanyThe production partner agencies hand their work to. Design, photo, video and web, all from one team, made under the agency's name. It's where you go to get good done.
  2. 02RosterCardNetworkingRosterCard is what Instagram felt like when it was cool, your portfolio outside your website, plus the networking side of LinkedIn without all the bragging and back-patting. We made it fun with trading cards. Somebody called it MySpace meets Pokémon, and I'm not mad at it.
  3. 03ShootClickBangEvent content captureYears on event crews showed me how much pressure same-day content puts on the photo and video team. Hoping guests used the hashtag means missing most of what they captured. With ShootClickBang, guests scan a code and shoot, and it's sorted and ready to post the same day, so the crew can focus on quality.
  4. 04Endure NCHurricane Helene reliefWestern North Carolina is my backyard. After Hurricane Helene I made supply run after supply run up there. Everything was haywire, so I spent two days working out a distribution system and built it in Google Workspace. About 20 volunteers ran it, and some big names used it.

What ties it together: systems, design and branding, photography, video production, and a healthy mix of left brain and right brain.

The story

3 rolls  /  12 frames  /  swipe

roll 01
  1. Early

    My dad shot rec league sports for a little while, right before everything went digital, so I ended up with a film camera in my hands early. Then the family computer got PS6, an early Photoshop, and I was obsessed with the clone stamp and lasso tools.

  2. MySpace

    I played music too, which meant meeting a lot of people in much bigger bands than mine. So I'd shoot their band photos, code their MySpace layout, then design the album art and the show flyers. That's where I started combining all of it.

  3. California

    About seven years in, I moved to California and got a job at a Vans store. Unbeknownst to me, the execs held their meetings in the store's loft. Two weeks after the move, I handed one of them my card. They called the next day to invite me to be a part of the Vans merch design team.

  4. The first big one

    $27,000

    Then the jobs got bigger and bigger. The first absolutely massive one paid $27,000, and I felt like a millionaire. That was basically confirmation I could do what I wanted to do.

roll 02
  1. Every seat

    Then I found myself on film sets, and that turned into yet another obsession. I never went to school for any of this, so I learned it on set. I worked PA, grip, gaffer, camera operator, photographer, all the way up to directing.

  2. The ceiling

    Working mostly alone for years makes you crave working with people, and I'd hit my ceiling as a freelancer anyway. So I started Style Driven in 2016 and spent years trying to piece a team together. The moment I stopped trying, the right people fell into place.

  3. Helene

    When Hurricane Helene hit Western North Carolina, I felt the responsibility to go help. I took supplies up, then other people's supplies too, and stayed the day helping with inventory at the drop points.

  4. Now

    Now I'm CEO and Creative Director of Style Driven I direct how the work gets made with a team of absolute killers at what they do. The last two and a half years have been going strong, and I love every day I get to work with them.

roll 03
  1. Mountain guy

    I was born in the city, but I raised myself as a mountain person. These days that means me and my dogs, Lady and Fella, chasing the best spots in the country to hike and camp.

  2. The hardest part

    Twenty years taught me the hardest part of anything, is simply just starting. Once I figured that out, trying new things got fun, and it's pretty hard to beat yourself up for not being great right away.

  3. No degree

    I'm proud of all of it, honestly. I'm just a guy with no degree who made something of himself doing this. Be better, do better. There are no rules in life, so figure it out.

  4. Ian Courtright pointing at the camera
Lady and Fella

Off
the
clock

I travel the country with my dogs, Lady and Fella, looking for the best places to hike and camp. Home base is a school bus turned tiny home.

The point of all of it is earning that freedom.

CONTACT

Nobody fills these out...