Ian Courtrightcontact
portraits - header image
portrait shots
COURTRIGHT

Twenty years making the work.
Now I direct the team that makes it.

CEO and Creative Director of Style Driven

See the work

PORTFOLIO

Credits

By the seat I was in. A lot of it with a crew.

  • CameraFord Performance

    4½years, about

    Ford Performance

    Camera operator, about four and a half years

  • Design
    Vans

    Vans

    Merch design

  • Photo, video, design
    Pabst Blue Ribbon

    Pabst Blue Ribbon

    Photo, video and design

  • Events
    Monster EnergyRed Bull

    Monster Energy and Red Bull

    Event activations, photo and video

  • Campaign
    American Airlines

    American Airlines

    Campaign photo and video

  • Photo
    Sports Illustrated

    Sports Illustrated

    Shoots of college athletes

  • On-set crew
    ShellPennzoil

    Shell and Pennzoil

    Photography on a video set, as on-set crew

  • Photo
    NASCAR

    NASCAR

    Driver and track shoots

  • With the team
    Lovable

    Lovable

    With the Style Driven team

Also

  • Harley-Davidson
  • The Home Depot
  • X Games
  • Grainger
  • GearWrench
  • Hunt Brothers Pizza
  • Trimble
  • Psycho Bunny
  • NEFF
  • & many more
Ian Courtright
Ian Courtright

How I think

Left brain, right brain. I've spent twenty years in nearly every seat on a set: PA, grip, camera operator, director, photographer. Design and code during the whole journey.

I don't always start with what looks cool. Instead I start with what the work has to do for the business, then I make it look good doing THAT. Anybody can make something look good. Not all creatives can make something that WORKS for the business though.

Design · Photo · Video · Web

Style Driven

The agency's agency.

The production partner agencies hand their work to. Design, photo, video and web, from a small team where everyone is a killer at what they do.

I send, we do. I direct how the work gets made, and I'm the one you talk to, because I've done every job we offer. It's where you go to get good done.

styledriven.com

PROJECTS

COURTRIGHT

What I've built

04 things, one thread

  1. 01Style Driven2016 / CompanyThe production partner agencies hand their work to.
  2. 02RosterCardNetworkingNetworking made fun with trading cards. MySpace meets Pokémon, and I'm not mad at it.
  3. 03ShootClickBangEvent content captureReal-time event content capture, from years on event crews, so photo and video teams can focus on quality.
  4. 04Endure NCHurricane Helene reliefAfter Hurricane Helene I made supply run after supply run into Western North Carolina. Then I spent two days working out a distribution system and built it in Google Workspace. About 20 volunteers ran it.

What ties it together: systems, design and branding, photography, video production, and a healthy mix of left brain and right brain.

The story

2 rolls  /  8 frames  /  swipe

roll 01
  1. Early

    My dad shot rec league sports for a while, so I had a film camera early. Then an early Photoshop on the family computer, drawing, and music.

  2. MySpace

    Custom layouts, band photos, album art and show flyers for bands. That's where photo, design and code first ran together.

  3. California

    About seven years in, I moved west and took a retail job at a Vans store where the execs met in the loft. Two weeks after the move I handed one of them my card. They called the next day to have me design Vans merch.

  4. The first big one

    $27,000

    My first massive job paid $27,000. I felt like a millionaire.

roll 02
  1. Every seat

    Bigger photo, video, design and web jobs, then film sets. Over twenty years I worked nearly every role on a photo or video set.

  2. The ceiling

    One freelancer only goes so far, and I wanted to work with people. I started Style Driven in 2016. The moment I stopped trying to piece it together, the right people fell into place.

  3. Now

    CEO and Creative Director of Style Driven The last two and a half years it's been going strong.

  4. Ian Courtright pointing at the camera
Lady and Fella

Off
the
clock

I travel the country with my dogs, Lady and Fella, looking for the best places to hike and camp. Home base is a school bus turned tiny home.

The point of all of it is earning that freedom.

CONTACT

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