FORD PERFORMANCE
CONTEXT:
THE SPARK
If you’d told me years ago that I’d be working with f*cking Ford, I’d say you’re crazy. But for the past five years, I’ve been a freelance camera operator for RTR. Various Ford Performance projects have taken me to the track, the desert, the mountains, and more. It’s been one of the most unexpected and rewarding parts of my career.
PROCESS:
THE JOURNEY
These shoots are no joke. Whether it’s countless hours under the scorching desert sun, or trusting a professional driver to use me as a clipping point, each project comes with its own challenges. Working with large production teams, coordinating with local authorities, and navigating tough conditions is all part of the job.
OUTCOME
THE BUILD
The result is always top-tier video content that performs exceptionally well—whether it be an anchor commercial or promotional campaign—capturing the excitement and adrenaline of Ford Performance’s brand.
LESSONS
REFLECTIONS
Though I hadn’t planned to specialize in the automotive industry, diving into this niche has opened up incredible opportunities. Staying open to new possibilities is the best way to discover opportunities you never imagined.
