Freelance

Northeast Agri Systems

Northeast Agri Systems
Context

Northeast Agri Systems handles large-scale poultry house systems and agricultural equipment installation across the East Coast. They came to me looking for a creative overhaul—modern visuals, campaign thinking, and standout merch that resonated with both their internal teams and the farmers they serve.

The Process

Worked closely with their marketing leadership to evolve their visual identity and develop campaign-ready graphics. Designed a full line of branded apparel and gear tailored to their field crews and customers, blending rugged utility with strong, pride-driven design. Delivered fresh concepts over multiple engagements, becoming their go-to partner for creative direction, campaign consultation, and high-impact brand collateral.

The Outcome

Revitalized how the brand shows up in the field—employees and customers now wear the merch by choice, not obligation. Elevated brand perception across worksites, trade shows, and the broader agricultural community, strengthening both internal culture and customer loyalty.

Northeast Agri Systems - Image 1
Northeast Agri Systems - Image 2
Lessons

Great design sticks when it taps into pride and identity, not just logos and slogans. Meeting people where they are—function-first environments—and still giving them something stylish built trust and long-term partnership.

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