Grip Royal
Photography, video, design, and mixed media work by Ian Courtright.
made this one for Grip Royal, with me directing. The full case study is on styledriven.com. Read the case study
What I did
Grip Royal has made steering wheels for 14 years. The owner wanted to see what a second wind would cost and look like before he spent a dollar on it. So it wasn't a rebrand job. It was the proof of concept for one.
Three months. He asked for the instruction manual, so that went first. Then the rebrand, product templates real enough to design on before anything gets made, ad creative, photo, video, and a website he never asked for so he could see all of it at once. "I AM BRUTE." and "Happy Place" were our lines. I directed it.
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