Pabst Blue Ribbon

Bands playing under the Pabst banner, rooms packed wall to wall, a backyard pool party with a giant Pabst float, people drinking cans in front of a mural, a group of friends crammed into one frame, the bartender pouring between sets. I shot the photo and video and did the design work.

Most of it is shot up close and wide, right in the middle of the crowd, because that's where it actually happens. Nobody at a show like this wants a photo that looks staged. The collage pulls the best frames into one piece.