Lovable

Design, video, and mixed media work by Ian Courtright.

made this one for Lovable, with me directing. The full case study is on styledriven.com. Read the case study

What I did

Lovable runs Shipped, a six week program for builders taking a project from idea to launch. Their design team was stacked and fully booked, so they handed us the campaign: video overlays, transitions, stickers, digital rank cards and unlockable assets.

I directed it. Some of our team were already in Lovable's Discord helping new founders before anyone hired us, which is how it started. We built the whole campaign first, worked their feedback until it was right, and moved about twice as fast as the deadline needed. They came back for two more projects.